About Us

TruVue was founded with the core vision of providing the necessary tools and framework for physician and administrators to build stronger internal partnerships. Our team’s diverse backgrounds and extensive experiences in health care, provides a unique and powerful solution to provide real time actionable insights for health care organizations.

 

About Us

TruVue was founded with the core vision of providing the necessary tools and framework for physician and administrators to build stronger internal partnerships. Our team’s diverse backgrounds and extensive experiences in health care, provides a unique and powerful solution to provide real time actionable insights for health care organizations.

Our mission

To revolutionize the way complex data sets are managed by providing actionable critical insights and information that align clinical and administrative teams, reducing costs, and prioritizing patient care. 

We help hospitals reduce the noise found in complex data sets, providing visual clarity and support to help bridge the gap between those delivering care and those who are supporting them.

Our mission

To revolutionize the way complex data sets are managed by providing actionable critical insights and information that align clinical and administrative teams, reducing costs and prioritizing patient care. 

We help hospitals reduce the noise found in complex data sets, providing visual clarity and support to help bridge the gap between those delivering care and those who are supporting them.

Our mission

Leadership

Rodney Erb, BSN, MBA, MS

CEO

Rodney Erb, BSN, MBA, MS, is a twenty+ year veteran of the medical device industry, having served in extensive high-level sales and account development roles as well as managing multi-state sales teams. His healthcare expertise is informed not only by his medical technology career and hospital systems knowledge but also by his training and experience as a Registered Nurse.

Rodney Erb, BSN, MBA, MS, is a twenty+ year veteran of the medical device industry, having served in extensive high-level sales and account development roles as well as managing multi-state sales teams. His healthcare expertise is informed not only by his medical technology career and hospital systems knowledge but also by his training and experience as a Registered Nurse. Rodney’s talent for value-development coupled with his expertise in negotiation and decision-making has generated multimillions of dollars for the organizations he has represented. Rodney is passionate about possibility, and his approach is focused on building trust, transparency, and sustainable outcomes during the negotiation process. His track record has demonstrated repeatedly that goals deemed ‘impossible’ are indeed attainable. As an adjunct lecturer, Rodney teaches courses in health care negotiations (Columbia University) and professional selling (Keene State College). 
 Mr. Erb holds a Master of Business Administration from Norwich University, Executive Certificates in Advanced Negotiations from the University of Notre Dame and a Master of Science in Negotiation and Conflict Resolution from Columbia University.

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Grant Smith, BS

Vice President, Business Development

Grant Smith is a sales management executive with over two decades of experience in the software industry. Grant has spent the majority of his time in the software industry working with growth-stage companies, focusing on new business development. Grant has expertise in both direct to customer as well as recruiting and developing OEM and VAR partnerships.

Grant Smith is a sales management executive with over two decades of experience in the software industry. Grant has spent the majority of his time in the software industry working with growth-stage companies, focusing on new business development. Grant has expertise in both direct to customer as well as recruiting and developing OEM and VAR partnerships. Over his career, Grant has built and led sales teams across the Americas and Europe as well as been an individual contributor. Over that time, Grant has been a part of multiple new product launches, most recently spearheading a major product rewrite and relaunch to the global market resulting in over 40% growth in both license and professional services in the first year alone. Grant currently resides in the Chicago suburbs with his wife and 4 young children. BS Finance and Accounting – Miami University

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Yancy W. Riddle, PhD

COO

Yancy W. Riddle, Ph.D., is a growth-stage executive, high-tech serial entrepreneur, and company operations, expert. He holds a Ph.D. in engineering and is trained in Business Leadership coupled with extensive experience in enterprise software development, large-scale data analytics, product lifecycle management, R&D, new product introduction, factory design, regulatory, quality control, and operations.

Yancy W. Riddle, Ph.D., is a growth-stage executive, high-tech serial entrepreneur, and company operations, expert. He holds a Ph.D. in engineering and is trained in Business Leadership coupled with extensive experience in enterprise software development, large-scale data analytics, product lifecycle management, R&D, new product introduction, factory design, regulatory, quality control, and operations. Yancy W. Riddle, Ph.D., is a growth-stage executive, high-tech serial entrepreneur, and company operations expert. He holds a PhD in engineering and is trained in Business Leadership coupled with extensive experience in enterprise software development, large-scale data analytics, product lifecycle management, R&D, new product introduction, factory design, regulatory, quality control, and operations. His work has contributed to many medical device and medical software launches. Companies he has helped found and grow have been on the INC 5000 Fastest Growing Companies list, others continue to grow operations, and others have been acquired. PLD Business Leadership – Harvard Business School Ph.D. Materials Science & Engineering – Georgia Institute of Technology BSc Mechanical Engineering – Northeastern University Academy of Distinguished Engineers – Georgia Institute of Technology

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Steven M. Gottlieb, MD

Board Chairman

Steven M. Gottlieb, M.D., is a physician executive and healthcare serial entrepreneur. He completed his residency in anesthesiology and critical care medicine, and subspecialty training in interventional pain management, at The Johns Hopkins Hospital. He has over 30 years of experience in senior leadership positions in the healthcare industry. He most recently served as CEO of TeamHealth Anesthesia, the national anesthesia division of TeamHealth (NYSE: TMH)—one of the largest providers of outsourced physician staffing solutions for hospitals in the U.S.

Steven M. Gottlieb, M.D., is a physician executive and healthcare serial entrepreneur. He completed his residency in anesthesiology and critical care medicine, and subspecialty training in interventional pain management, at The Johns Hopkins Hospital. He has over 30 years of experience in senior leadership positions in the healthcare industry. He most recently served as CEO of TeamHealth Anesthesia, the national anesthesia division of TeamHealth (NYSE: TMH)—one of the largest providers of outsourced physician staffing solutions for hospitals in the U.S. Dr. Gottlieb has founded, managed, grown and exited several successful businesses. For example, he was co-founder, CEO and President of Anesthetix Management— a leading national provider of anesthesiology and pain management service solutions to hospitals and surgery centers throughout the U.S. He successfully led the company through its growth and development, including a private equity investment by Summit Partners in 2006, its acquisition by TeamHealth (a Blackstone company) in 2009, and an IPO in 2010. Dr. Gottlieb has served on numerous boards of directors and in various leadership positions within hospital, community, and professional organizations. For example, at East Georgia Regional Medical Center, he served as Chairman of the Department of Anesthesia, Executive Director of Pain Management Services, President of the Medical Staff, and member of the Medical Center Board of Trustees. He also served as member and Chairman of the Bulloch County Board of Health, Board Chairman and President of the East Georgia Physicians Group, and Medical Director of Ogeechee Area Hospice. Dr. Gottlieb’s non-clinical board participation has included Temple University, Anthem Associates, Billing Management, OncoHost, Coagulo Medical Technologies, Katao Venture Partners, First City Bank of Commerce, and the Palm Beach Round Table. Dr. Gottlieb has led or participated in a range of successful investments in a variety of early-stage growth companies, both inside and outside of the healthcare industry. Among other things, Dr. Gottlieb currently serves as Chairman of Javelin10x, an organization that functions as a strategic operating partner to early-stage entrepreneurial companies and helps accelerate their growth and success. Resident & Fellow, Department of Anesthesiology & Critical Care Medicine – The Johns Hopkins University M.D. – Drexel University College of Medicine CGS Biochemistry – University of Pennsylvania B.A. Psychology – Temple University

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revolutionary platform in action today.

Request a demo and see our revolutionary platform in action today.