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Unlock Your
True Cost of Care

We leverage real-time data, proprietary analytics and effective clinician engagement to provide hospitals and health systems with a true total cost of care management platform.

TruVue Analytics Solutions

Control Your Supply Chain, Improve your Bottom Line

Our hospital clients depend on us to improve their margins. We reduce procedure costs and improve clinical care outcomes, while effectively tracking key aspects of value-based care.

We enable hospital systems to accurately track and manage true net cost of surgical care. Our solutions facilitate improved alignment and inventory management of Physician Preference Items (PPI) for medical devices and implants across a wide range of specialties. We can help you better manage your supply chain and improve your bottom line.

Learn More About TruVue Analytics

Our platform enables hospitals to achieve > 8-10x ROI.

Rebate Management

Initiative management, implementation, and monitoring

Cost and clinical outcome variance control

Vendor Contract Management

Custom Analytics

Learn More about Our Solution

Leadership

Yancy Riddle, PhD, MBA

COO/CTO

Yancy Riddle is an entrepreneur and senior executive with over two decades of experience in innovation and leadership across several industries. Yancy is an expert consultant and mentor for early-stage technology companies. He has served as Chief Operations Officer at IT services and consulting company NearShore Technology, recognized three times by the Inc. 5000 list of fastest growing companies.

Robert (Bob) Castille , MS

Senior VP Business Development

Bob Castille is a seasoned business development and marketing executive with over 20 years of experience in operations, finance, marketing, business development, and strategic planning. Prior to joining TruVue Analytics, Bob served as Senior VP of Business Development for TeamHealth and then Alteon Health, where he managed all business development activities related to organic growth for individual and system hospitals.

Steven M. Gottlieb, MD

Board Chairman

Steven M. Gottlieb, MD, is a physician executive and healthcare serial entrepreneur. With more than 30 years of experience in senior leadership positions in the healthcare industry, he has founded, managed, grown and exited several successful businesses. Prior to joining TruVue Analytics’ Board, Dr. Gottlieb served as CEO of TeamHealth Anesthesia.

Grant Smith, BSc

Senior VP Business Development

Grant Smith is a seasoned executive with more than 25 years of experience in marketing and sales. He has expertise in selling custom development solutions and software applications using a low-code platform, with projects ranging from e-commerce to ERP in multiple regions across the US and Europe. Prior to joining TruVue Analytics, Grant was Director of Sales and Marketing at K-Rise Solutions and Director of Sales for LANSA Inc.

Rodney Erb, MBA, MS, RN

CEO

Rodney Erb is a 25-year veteran of the medical device industry, having served in extensive high-level sales and account development roles as well as managing multi-state sales teams. Alongside his role as Founder and CIO of TruVue, he is an instructor at Columbia University and Keene State College, where he teaches healthcare negotiations and sales negotiations.

Jason Miller, BS, MBA

Advisory Board Member

Jason R. Miller, BS, MBA, is a healthcare executive with more than 25 years of experience in utilizing technology to drive bottom line outcomes. He most recently served as Senior Vice President and Chief Information Officer for Pediatrix Medical Group (NYSE: MD). In this capacity, Mr. Miller drove the vision, strategy, development, and operations of all technology assets within Pediatrix Medical Group. Previously, Mr. Miller served as a Managing Director within Accenture’s Technology Strategy practice, helping companies deal with technology impacts of major business changes across a variety of industries.

Nikos Nikolopoulos, JD, BSEE

Advisory Board Member

25+ years of experience as a C-Suite executive overseeing, strategy, growth, operations in technology and healthcare sectors. Experience has been with publicly traded companies such as Mednax Inc (MD:NYSE), Avaya Inc. (AVYA:NYSE), Tyco Electronics (TEL: NYSE), Office Depot (ODP: Nasdaq), and AT&T (T: NYSE), as well as with several venture or PE backed firms in technology and healthcare.

Yancy Riddle, PhD, MBA

COO/CTO

Yancy Riddle is an entrepreneur and senior executive with over two decades of experience in innovation and leadership across several industries. Yancy is an expert consultant and mentor for early-stage technology companies. He has served as Chief Operations Officer at IT services and consulting company NearShore Technology, recognized three times by the Inc. 5000 list of fastest growing companies.

Robert (Bob) Castille , MS

Senior VP Business Development

Bob Castille is a seasoned business development and marketing executive with over 20 years of experience in operations, finance, marketing, business development, and strategic planning. Prior to joining TruVue Analytics, Bob served as Senior VP of Business Development for TeamHealth and then Alteon Health, where he managed all business development activities related to organic growth for individual and system hospitals.

Steven M. Gottlieb, MD

Board Chairman

Steven M. Gottlieb, MD, is a physician executive and healthcare serial entrepreneur. With more than 30 years of experience in senior leadership positions in the healthcare industry, he has founded, managed, grown and exited several successful businesses. Prior to joining TruVue Analytics’ Board, Dr. Gottlieb served as CEO of TeamHealth Anesthesia.

Grant Smith, BSc

Senior VP Business Development

Grant Smith is a seasoned executive with more than 25 years of experience in marketing and sales. He has expertise in selling custom development solutions and software applications using a low-code platform, with projects ranging from e-commerce to ERP in multiple regions across the US and Europe. Prior to joining TruVue Analytics, Grant was Director of Sales and Marketing at K-Rise Solutions and Director of Sales for LANSA Inc.

Rodney Erb, MBA, MS, RN

CEO

Rodney Erb is a 25-year veteran of the medical device industry, having served in extensive high-level sales and account development roles as well as managing multi-state sales teams. Alongside his role as Founder and CIO of TruVue, he is an instructor at Columbia University and Keene State College, where he teaches healthcare negotiations and sales negotiations.

Jason Miller, BS, MBA

Advisory Board Member

Jason R. Miller, BS, MBA, is a healthcare executive with more than 25 years of experience in utilizing technology to drive bottom line outcomes. He most recently served as Senior Vice President and Chief Information Officer for Pediatrix Medical Group (NYSE: MD). In this capacity, Mr. Miller drove the vision, strategy, development, and operations of all technology assets within Pediatrix Medical Group. Previously, Mr. Miller served as a Managing Director within Accenture’s Technology Strategy practice, helping companies deal with technology impacts of major business changes across a variety of industries.

Nikos Nikolopoulos

Advisory Board Member

25+ years of experience as a C-Suite executive overseeing, strategy, growth, operations in technology and healthcare sectors. Experience has been with publicly traded companies such as Mednax Inc (MD:NYSE), Avaya Inc. (AVYA:NYSE), Tyco Electronics (TEL: NYSE), Office Depot (ODP: Nasdaq), and AT&T (T: NYSE), as well as with several venture or PE backed firms in technology and healthcare.

“We have every analytics tool, and there is no other platform that better equips the supply chain to present clinical and financial data in a way a physician can understand than TruVue.”

-G Perna
Senior Supply Chain Project Manager

“We run millions in rebates.  You can’t expect to be successful in managing complicated vendor rebates using a spreadsheet.  You need expertise and a system”

Supply Chain leader

Northeast US

“Our ERP Manages procurement.  Our EMR Manages procedures.  TruVue is the bridge that connects spending to the procedure to ensure we are always in control.”

University of Vermont